Apricum Principal Alex Metz

Apricum Director
Alex Metz

Apricum – the Cleantech Advisory is happy to announce that Alex Metz has joined the organization as a director and head of Apricum’s new Paris office. With broad cleantech strategy experience and deep knowledge of the electric mobility space, Alex will be a strong asset, further enhancing Apricum’s capabilities in helping clients accelerate the global transition to a clean energy future.

With experience spanning across the energy and transport sectors, Alex has joined Apricum from consultancy Guidehouse where he advised corporations and governments on adopting and implementing electric mobility alternatives in North America and Europe. During his time there, he created and led the firm’s electric mobility strategy offering, ranging across strategic roadmapping, go-to-market strategy, market sizing and mapping to business model assessment, and financial modelling. Prior to that, Alex worked for strategy consultancy Oliver Wyman, the solar division of TotalEnergies, and electric utility EDF.

Nikolai Dobrott, Apricum’s founder and managing partner, said, “We are happy to strengthen our team with the addition of Alex as both director and head of our new Paris office. His cleantech strategy skills and deep knowledge of the green mobility space will be a key asset in our plans to grow across the European market. His experience advising corporations and governments on implementing electric mobility alternatives also makes him the right choice to not only support our green mobility business but to also drive our expansion in the exciting, high-growth French market.”

Alex holds an MSc in sustainable energy from Imperial College London and a MEng Grande École in science and engineering from École Polytechnique. Fluent in English and French, he has lived and worked in France, the UK, and the US. In his free time, Alex enjoys spending time with his wife and two young children, cooking and wine tasting, playing the piano, and practicing yoga.

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