Strategy Consulting

Designing specialized business models that create growth and profitability.

Unlocking new business opportunities for long-term success

We help you to make the important strategic decisions that grow your business and deliver long-term value. Our tailored strategies and business models allow you to access attractive new markets for your technologies and services. From individual steps to complete strategy development and implementation, our modular services are customized to your business and its unique needs.

Strategy consulting services

(Corporate) Strategy development - Unleashing growth

We help ensure that clients are best positioned to realize arising business opportunities and long-term success through robust strategy. Our services are modular and naturally customized to clients’ needs. We collaborate closely with executive teams and key stakeholders to understand their unique challenges, goals and aspirations. Through rigorous analysis, research and industry benchmarking, we reveal untapped opportunities and identify the most effective strategic pathways for our clients.

  • Analysis of current market situation and strategy implications
  • Current strategy review
  • Vision and goal setting
  • Product portfolio optimization
  • Development and sharpening of value propositions
  • Growth driver definition
  • Digital transformation
Business model design and review - Unlocking sustainable value creation

We advise our clients in crafting innovative business models that drive growth, foster sustainability and deliver tangible impact. We can help with assessing current business models, identifying and illustrating potential opportunities and gaps, as well as designing a business model from scratch. Our support covers all elements defining a business model.


  • Key customer segment mapping, identification of pains to mitigate as well as gains to facilitate
  • Customer segment quantification and prioritization
  • Definition of customer relationship approaches to ensure acquisition, retention and upselling

Value proposition and product:

  • Value proposition design for target customer segments
  • Specification of products and services to support the value proposition


  • Key revenue stream identification
  • Pricing approach definition
  • Creation of detailed bottom-up cost models


  • Development of channel strategy
  • Determination of key partners and developing partnership/ecosystem strategies
  • Identification of key activities and resources for business model delivery
Market analysis and assessment - Creating in-depth understanding

Our team provides research to equip clients with the strategic insights needed to thrive in the ever-evolving cleantech industry. These tailored solutions enable our clients to make well-informed decisions, based on the knowledge of market opportunities, growth potential, regulations and competitive environment, amongst others.

Typical analyses include:

  • Market sizing and forecast
  • Competitive player landscape and archetyping
  • Identification of competitor strategies
  • Segmentation of customers and definition of customer preferences
  • Market trend evaluation
  • Analysis of regulations and their implications
Market entry strategy - Expanding with confidence

With our in-depth technical and market knowledge, we assist cleantech businesses in successfully entering new markets and maximizing their growth potential. Building on top of the thorough understanding of the market (see Market analysis and assessment), we deliver a tailored market entry strategy that reflects local dynamics.

  • Market analysis and prioritization
  • Value pool identification
  • Entry mode selection
  • Development of positioning
  • Market entry roadmapping
  • Key customer and partner identification
  • Business planning
Supply chain strategy - Driving operational excellence and resilience

Leveraging our deep understanding of cleantech market trends, supply chain knowledge and data-driven insights, we partner with clients to design customized strategies that drive operational excellence, reduce costs and deliver superior customer value.

    • Mapping of existing supply chain strategy along key parameters
    • Pricing analysis
    • Market trend and growth projection insights report
    • Supplier analyses
    • Risk and opportunity identification
    • Strategy assessment and initiative development
Strategy implementation / Project management office - Transforming vision into action and results

Our team of experts collaborates closely with organizations to embed the transition into all aspects of their business, translating high-level goals into tangible actions. By fostering clear understanding and accountability, we ensure that employees play their part in executing the strategy and maintaining best practices. With meticulous attention to detail and analytical rigor, we assess organizational capabilities, identify gaps and design tailored interventions for long-term success.

  • Managing project planning and execution
  • Organizational design and structure
  • Capability building via recruiting, staffing, training, and employee development
  • Change management
  • Performance improvement and KPI tracking
  • Communication and stakeholder engagement

Florian Haacke

Partner, Apricum – The Cleantech Advisory
“Materials, chemicals and processes will continue to drive performance in solar, batteries and green hydrogen. They are the basis for ever improved performance-cost ratios in these renewable industries, making them viable. Our materials practice group assembles profound knowledge of materials, technical competencies, global markets and innovative players. We help our clients to devise robust strategies and conduct successful M&A activities in the materials space.”

Florian Mayr

Partner, Apricum – The Cleantech Advisory
“There’s a lot at stake when defining the strategy to achieve a company’s overall aim. Through our unique combination of market insights, technological know-how and financial capabilities, we enable our clients to make the right strategic decisions to successfully participate in the growth of the cleantech segment.”

Read what our clients say about us

“…highly professional consulting services. Apricum’s support was critical for success”

“Apricum has intensively and successfully accompanied the transformation of Meyer Burger from a technology developer and equipment manufacturer to an integrated producer of leading premium solar modules with its highly professional consulting services. In this very intensive phase of the company, Apricum’s support was critical for success.”

Gunter Erfurt

CEO, Meyer Burger

“Working with Apricum…helped to confirm our strategic direction.”

“Apricum’s advisory service has proved highly effective in assisting the development of our corporate strategy. They have an excellent understanding of the renewable energy industry and did a great job of finding the right partners for Al-Babtain. Working with Apricum not only helped to confirm our strategic direction, but also enabled our team to build relationships with key members of the renewable energy industry.”

Tamer Kalou

Group Chief Operating Officer, Al-Babtain Power & Telecommunication Co.

How can we help you
We’re open from
Monday to Friday
from 9am to 7pm
Phone: +49 30 30 877 620
Send us an email

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