As Europe accelerates its shift to low-carbon energy, heat pumps are playing a critical role — but the path to widespread adoption remains complex. Apricum’s new white paper explores how market players are responding with integrated solutions, new business models, and strategic partnerships to overcome barriers and scale the heat pump market.
Key topics include
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The growing role of heat pumps in integrated home energy systems
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Business model innovation: leasing, heat-as-a-service, and beyond
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How partnerships with utilities are unlocking new tariff models
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Implications for manufacturers, installers, utilities, and investors
“The heat pump sector is at a turning point,” says Apricum Managing Partner Nikolai Dobrott. For manufacturers, installers, utilities, and investors, success will depend on collaboration, innovation, and strategic alignment. Our white paper offers a clear view of the key trends, challenges, and opportunities shaping this important sector.”
What you will read about
As customers seek to lower energy costs and reduce carbon emissions, demand is growing for integrated energy solutions that include heat pumps, solar PV, battery storage, and Home Energy Management Systems (HEMS). A full suite of these solutions can reduce annual energy costs by up to 75%. However, the current heat pump customer journey remains complex and fragmented, often involving hurdles such as government guarantees, financing, and poor installation quality—factors that deter adoption.
In response, market players are evolving. Heat pump manufacturers and new entrants are developing integrated, customer-friendly offerings, investing in installer and end-user experiences, and introducing innovative business models like leasing and heat-as-a-service. Partnerships with utilities also enhance customer reach and enable access to special tariffs.
Despite their individual strengths—such as strong brands or established customer relationships—manufacturers, installers, and utilities must collaborate to remain competitive. The evolving heat pump market presents significant opportunities for strategic partnerships and investment.
Examples from this 26 page report
Download Apricum’s white paper on the heat pump sector
Click here for your free copy and gain valuable insights into how companies can position themselves for success in Europe’s fast-evolving heat pump sector.
The depth of analysis and practical insights in this white paper reflect the same rigorous, market-focused approach we bring to our consulting and advisory projects.
Apricum’s services in the heat pump sector
Apricum has extensive experience and knowledge in the renewable energy and cleantech sector including the heat pump segment covering the full up- and downstream value chains. We offer a full spectrum of services in strategy consulting (such as market screening and assessment, value chain/portfolio strategy or business model/plan development) and transaction advisory (e.g., M&A, debt and equity fundraising, due diligence).
To learn more about how we can support your company in entering or expanding your activities in the heat pump sector, please contact Apricum Managing Partner Nikolai Dobrott.
Further reading on related topics
European heat pump market outlook: Insights from Apricum’s market model
This article presents key takeaways from Apricum’s heat pump market model, outlining market drivers, the sector slow down in 2023–2024 and the outlook for the European heat pump market. Growth is expected to return by 2026 as subsidies restart, regulations tighten, and fossil-fuel heating bans take effect. Find the article here.
Harnessing the potential of HEMS and VPPs: A strategic opportunity for utilities and retailers
This article highlights how Home Energy Management Systems (HEMS) and Virtual Power Plants (VPPs) present a major opportunity for energy retailers and consumers by enhancing renewable integration, reducing costs, and lowering CO₂ emissions. Find the article here.
District heating, the hidden champion of the energy transition?
This article explores District Heating Networks (DHNs) as key enablers of low-carbon heating solutions, offering both attractive investment opportunities and significant ESG benefits. Our experts take a deep dive into how DHNs are evolving, the latest market trends, and why investors should take notice. Find the article here.
