Green Hydrogen

Driving the transition towards green hydrogen

Clean hydrogen will be a key component in solving the global carbon issue as it is required to decarbonize hard-to-abate sectors such as steel, ammonia and refineries.

The global green hydrogen market is expected to grow significantly over the next decade. According to the IEA, the number of announced projects for low-emission hydrogen production is rapidly expanding. Annual production of low-emission hydrogen could reach 38 Mt in 2030, if all announced projects are realised, although 17 Mt come from projects at early stages of development.

Nevertheless, the sector is still in a nascent stage and business success is not a given. In order to seize the emerging opportunity, a deep understanding of the whole ecosystem including the value chain, economics, regulations and technologies is a must. A sober, unbiased and comprehensive assessment is required to avoid getting involved in technologies or green hydrogen use cases not competitive to low carbon alternatives (e.g., heating and battery EVs) – and to focus on today’s and the future’s winning business models of the emerging hydrogen economy.

Our services

Transaction Advisory

Guiding clients through a breadth of corporate finance and project advisory services in cleantech. Learn more

Strategy Consulting

Cleantech consulting services that encompass the entire growth cycle, from strategic planning to effective implementation. Learn more

How we help

Apricum offers a wide range of strategy and transaction advisory services for clients along the entire green hydrogen value chain, including overall business model and strategy development, go to market support, supply economics assessments, product design strategies, M&A and due diligences.

Who we help

Electrolyzer (component) manufacturers

Manufacturers of components along the value chain

Project developers

Offtakers

Investment and private equity firms

EXPLORE OUR green hydrogen news

Gulf Cooperation Council: the low-carbon hydrogen powerhouse of the future
Krzysztof Ignaciuk, director and head of our MENA business, Florian Mayr, partner and head of [...]
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The smarter E Podcast: Green Hydrogen: electrolyzer solutions for sustainable energy systems
Apricum Senior Consultant Dr. Fabio Oldenburg spoke to the smarter E Podcast about the green [...]
read more
Key electrolyzer technologies and their roles in the future green hydrogen project landscape
Partner Florian Mayr and Senior Consultant Dr. Fabio Oldenburg explore the main electrolyzer [...]
read more

Key electrolyzer technologies and their role in the future green hydrogen project landscape 

Market Overview

The demand for hydrogen reached a historical high of 95 million tons (Mt) in 2022, driven largely by traditional applications in industry and refining. However, low-emission hydrogen still accounts for less than 1% of total hydrogen demand, with significant growth needed to meet climate goals​.

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Production and costs

Electrolyzer costs are expected to decrease by approximately 70% over the next decade due to technological advancements and scaling up production, although recent material cost increases pose a risk to these cost declines.​

Future Projections

By 2030, hydrogen demand is expected to reach 150 Mt, with substantial increases in industry and transport applications. Production from low-emission electricity needs to grow from the current 1 Mt to 70 Mt by 2030​

Transaction and strategic expertise in green hydrogen markets and technologies

Florian Mayr

Florian Mayr

Partner and head of Green hydrogen practice

“Green hydrogen, applied in the right way, will be a crucial piece of the decarbonization puzzle. For various hard-to-abate industrial sectors, means of transportation and long duration energy storage there are no real alternatives for reducing greenhouse gas emissions. Vast business opportunities exist for players who understand both opportunities and challenges in green hydrogen and avoid betting on the wrong horses”

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Who we engage with in the green mobility ecosystem

green hydrogen clients
“With Apricum’s deep expertise…we were able to make an informed decision…” “Apricum helped HV during our SPV DD in assessing the quality of Enpal’s SPVs. With Apricum’s deep expertise we were able to holistically look at both the technical and financial quality of Enpal’s portfolio and make an informed decision with regard to an investment into Germany’s largest residential PV installer.”
MAXIMILIAN ZOLLER

PRINCIPAL, HV CAPITAL

“… robust expert advise, even for niche segments.” “We highly appreciate Apricum’s comprehensive coverage of the cleantech sector in combination with their ability to drill down deeply into specific areas, providing robust expert advice even for niche segments. Furthermore, Apricum’s flexibility in the way of collaboration – from embedding our own team members to fully independent work execution – allows for support exactly tailored to our individual needs.”  
RUNE BRUØYGARD

VP HEAD OF BUSINESS DEVELOPMENT, HYDRO BATTERIES

“Overall extremely impressed by Apricum.” “Overall extremely impressed by Apricum. As an ex-McKinsey person, I think Apricum brings every bit of the management consulting toolbox into the project, on top of an industry depth in the day-to-day team that is truly impressive and rare in the consulting world.”
ANDRZEJ GOLEBIOWSKI

VICE PRESIDENT BUSINESS DEVELOPMENT, SCATEC SOLAR

“…versatility that you find rarely among consultants.” “The team demonstrated the highest level of competence down from the minute technical details of photovoltaic production processes up to an excellent understanding of the industry dynamics and the key strategic implications – a versatility that you find rarely among consultants. From day one, they brought their comprehensive sector knowledge to the table. Their reports were very focused without limitations on necessary detail. They served the objective of our engagement very well.”
RABEAA FATTAL

DIRECTOR, SWICORP PRIVATE EQUITY

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